B I K I N I L A B
Fashion Tech
THE GOAL For Bikini Lab the desire was to create a photography driven site that was clean, simple, and made shopping and checkout easy for users. The focus was on speed and efficiency along with ease of use for non-tech savvy customers.
MY ROLE Interaction design, user research/testing and visual design
Easy. Breezy.
THE STYLE GUIDE The consistent theme throughout this app is 'Summer all the time.'
NAVIGATION I wanted this site to be a clean platform for the brand's captivating and sexy images. The site didn't have to do anything except make it easy for the user to select what they want and check out with a few minimally invasive options that made it desirable to return and find/buy more stuff that they like. The layout was standard retail/eCommerce with a touch of class, sophistication and edge --all reflective of the brand.
USER FLOW DIAGRAM
LOW-FI WIREFRAMES
MID-FI WIREFRAMES
HI-FI WIREFRAMES
FEEDBACK
The Final Product
B I K I N I L A B A simple fashion based retailer site ready for orders.
